Big bows, infectious personality, and killer dance moves — that’s how JoJo Siwa takes the world by storm. The former Dance Moms star definitely made a name for herself in the entertainment industry. And as her fame grows, so does her wealth. Let’s take a closer look at JoJo Siwa’s net worth over the years.
1. The Rise of JoJo Siwa: How It All Began
JoJo Siwa’s journey to fame began in 2016 when she appeared on Dance Moms. Known for her vibrant personality and love for big bows, JoJo quickly became a fan favorite. Her popularity exploded even further when she joined YouTube, where her fun and relatable content attracted millions of subscribers. But what really helped her cement her status as a household name was her music career. Songs like “Boomerang” and “Kid in a Candy Store” went viral, catapulting JoJo into the limelight.
2. JoJo Siwa’s Net Worth: How Much Has She Really Made?
As of 2025, JoJo Siwa’s net worth is estimated to be around $20 million. This impressive figure is a result of her diverse business ventures. In addition to her YouTube earnings, JoJo has capitalized on her image by releasing a line of bows, merchandise, and even a best-selling book. She also signed a major deal with Nickelodeon, further boosting her financial portfolio. From her YouTube channel to her endorsement deals and product lines, JoJo has turned her passion into serious income.
3. JoJo’s Earnings
One of the key contributors to JoJo Siwa’s net worth is her incredibly successful merchandise empire. Her signature bows became iconic, and soon, JoJo expanded her product line to include everything from clothing and accessories to dolls and school supplies. Her partnership with brands like Claire’s and Walmart has made her products available to millions of fans worldwide. In fact, JoJo’s bows alone have reportedly generated millions in sales, with each bow priced around $10–$15, making them a must-have for fans.
JoJo Siwa’s YouTube channel, which has amassed over 11 million subscribers, is another key source of income. She earns money through ad revenue, brand partnerships, and sponsorships. The more her channel grows, the more opportunities she receives from advertisers looking to tap into her young and loyal fanbase. JoJo’s sponsorships range from promoting major brands like Nickelodeon to products she genuinely loves and uses. These partnerships only continue to enhance her net worth as her influence expands across various industries.
JoJo Siwa has also explored the world of publishing, releasing multiple books aimed at young readers. Her memoir, JoJo’s Guide to the Real You, has been a bestseller, adding another stream of income to her portfolio. Beyond books, JoJo has appeared in numerous TV shows, including Nickelodeon specials, further increasing her visibility and income. She’s also ventured into acting, and with her star power continuing to rise, her media appearances are expected to keep raking in the cash.
4. The JoJo Siwa Brand: A Long-Term Investment
JoJo Siwa’s success isn’t just about the present; it’s about building a long-term brand. The young star has made smart investments in her career that will continue to pay off for years to come. Whether it’s through her merchandise, music, or television appearances, JoJo has created a brand that resonates with millions of kids and families worldwide. Her net worth will likely continue to grow as she expands her empire and attracts new opportunities in entertainment and beyond.
5. JoJo Siwa’s Financial Success is Just the Beginning
JoJo Siwa’s net worth is a testament to the power of hard work, smart business strategies, and a relentlessly positive attitude. At such a young age, she secured a financially stable future, inspiring her fans worldwide. Her story is a powerful reminder that it’s possible to turn passion into lasting wealth with determination, creativity, and the right mindset.
Vanessa Bermudez is a content writer with over eight years of experience crafting compelling content across a diverse range of niches. Throughout her career, she has tackled an array of subjects, from technology and finance to entertainment and lifestyle. In her spare time, she enjoys spending time with her husband and two kids. She’s also a proud fur mom to four gentle giant dogs.