Roofing repairs, installation, and replacement have to be performed by qualified experts. However, keeping roofers employed is difficult. The Bureau of Labor and Statistics (BLS) reported that, in 2010, the top-earning roofers made a median annual salary of $43,580 in May 2020, with the highest-earning roofers making $72,100. Still, roofing companies must finance a successful roofing company, as there are about 28 million small businesses to compete within the United States. Here are the steps roofing companies should consider.
Encourage Consistent Customer Contact
Providing continuous customer service is an essential part of maintaining a roofing business. You’ll need to keep in contact with customers in the event of additional customer concerns. For example, a leaking roof isn’t only stressful, it can lead to water damage that creates mold and mildew, leading to health concerns for your family. Staying connected with former customers increases your chances of spotting problems they’ll need to fix later.
Make sure your company’s website is compatible so customers can easily reach you. 38% of web users will leave a website if the layout is attractive, so ensure you hire the necessary specialists to design a website that’ll draw in and keep customers for years to come.
Capitalize on Trending Niches
Some roofing projects are specific to a location or theme. According to Home Advisor, the national average roof repair cost is $958, with homeowners spending between $366 and $1,570 on roof repair services. When you take the time factor in roofing jobs at schools or community housing programs, you can see an opportunity to stand out. Whether you’ve had to finance your struggling company or find new customers, capitalizing on exactly what people are looking for gives you chances to expand your customer base.
Develop Efficient Processes
Do your contractors have a system in place for determining what roofing services should be prioritized over others? Chances are, you’d first have to measure roofs to calculate the quantities of materials needed. But when do you think about installing roofing ventilation? Expert roofers may assume that every job works similarly, but a coordinated team must have predetermined communication methods to stay in sync with an assignment. The more aware the team is of the process, the more organized and disciplined the job will be.
Make Your Company More Visible
The Roofing Calculator suggests that the average cost to replace a roof is between $4,190 and $6,740, with $4,593 being on the low end and $6,599 on the upper. This means that companies are in a position to make good money if they can make themselves appear more attractive as roofers.
A social media presence is vital, as Facebook ads allow you to find specific clients who can help build your reputation. From there, you can turn connections into customers, the way Facebook’s advertising for small business pages recommends. Your customers need to see what you have to offer, so don’t be afraid to use blogging, ebooks, newsletters, and social media campaigns to your advantage.
Retrain Your Team to Calculate Fair Prices
Roofers understand that choosing the right roofing material could result in as much as a 30% decrease in a home’s energy needs. That’s why you need roofers at your company who understand how to set the best prices for your work and materials. Plus, the greater the skill level of your roofers, the more you can charge for labor.
In addition to having carpentry skills and great physical endurance, roofers also need a set of soft skills to stay balanced and perform well. Curiosity can provide a roofer with the passion needed to explore a complex project from a different angle. Self-discipline is vital for long hours and physically challenging work, and the skills of your employees should be obvious. When they are, your customers can sense authenticity and will feel more respect regarding your company, its mission, and its values.
From roof repairs to a new installation, the ability to finance a successful roofing company starts with an owner’s desire to connect. Customers want to know that the company cares about the work they’re doing in their home and will invest the required effort to make sure the job goes perfectly. Whether your company is low on money or wanting to expand, knowing how to make your roofing company more profitable will help your business thrive for years to come.