If you have an auto repair shop that you’d like to grow, but you have a budget to stick to, it’s crucial to learn the right ways to do the marketing. With the right methods, you can be sure about getting amazing results in the end, possibly scaling up operations in an impressive way. Keep reading to see how you can market your auto repair shop without having to spend a fortune so that the whole event is financially manageable for you.
Do Follow-Ups
One of the best ways for you to do more business is to try and retain your existing customers. If you can give them services that they’ll be happy with, they’ll be more than happy to talk to others about your auto shop. One way in which you can offer an unforgettable service to your customers is to do follow-ups. To do this, you may put in place a system whereby you collect the contacts of people who come to your auto shop for general inspections or specific services.
If there’s anything that seems like it will need repair or replacement in the future, note it down so that you can ask the customer about it in the future via a phone call. This can help the people who work with you develop a closer relationship with you. By doing this, you can help keep more people on the roads safe. This is additionally important when you consider the fact that car manufacturers were found by The New York Times to have failed to issue recalls in America that had been issued overseas. This means that it’s likely that there to be a number of vehicles on the roads with issues that the owners don’t even know about.
Get More Involved In Your Community
Another way in which you can market your auto repair shop and stay within budget is to be more involved in your community. To do this, you can take steps such as planning or funding local events like football games, animal shelter adoption events, and school fundraisers. This is a great way for you to become a more familiar name in your local community and build a strong relationship with the people around you. This is crucial when you think about the fact that 75% of aftermarket auto repair is actually done by independent auto repair shops while dealerships handle 25% of the business.
Send Timely Gifts
You can also send out gifts to your customers for holidays or other special occasions such as their birthdays. This is probably something that you can handle, given the fact that 64% of small business owners, according to NerdWallet, expect to see an increase in their revenue. It doesn’t matter how small the gift is, because it’s often the thought that counts in cases like these. As long as it’s something practical like a pen, keychain, vehicle accessory, or even a gift card, you can be sure that this is likely to endear you to your customers significantly.
Start a Loyalty Program
Finally, you can start a loyalty program that sees your customers accumulate points for each visit they pay your auto shop. You can attach various amounts of points to different services and make sure that they can be redeemed for something practical. This is something that you can be sure a good number of your customers will be glad to get, and it could motivate them to visit you more often.
These are some of the best ways for you to market your auto repair shop without breaking the bank. They’re practical and easy to put into place with a bit of planning, so make sure to take the time to plan well. As a result, you can grow your auto repair business significantly and reap the benefits of making consistent efforts.